“Content
that appears on more than one URL is duplicate content,” said Google’s Matt
Cutts. Using thin and duplicate content on sites proves to be fatal for SE
rankings because Google disapproves this practice. It penalizes the site and does
not provide it ranking in SERPs.
Duplicate content leads to-
·
Negative user
experience
Google
algorithms keep on changing to provide better experience to users. Google
purpose behind appreciating relevant and fresh content is to provide relevant
search results to users. This is because reading same content every time annoys
users and leaves a negative impact on them.
·
Affects search
engine rankings
Matt
Cutts said that duplicate content was used to manipulate rankings. To stop this,
they made appropriate adjustments in the indexing. As a result,
the ranking of the sites dropped down in SERPs or removed from the Google
index.
·
Affects brand
credibility
Readers
do share high-quality content, which puts positive impact on the brands image.
Publishing of duplicate information affects brand credibility.
·
Search Engines
gets confused
Positing
of duplicate information makes things hard for search engines, as they cannot
easily filter through various sources to find the original source.
·
Difficult for
direct link metrics
Duplicate
content across domains make things difficult for search engines. This is
because they find it difficult to direct the link metrics (page rank, trust,
anchor texts, etc.) of your site to a single page. Hence, optimization of
website and publishing of fresh content is essential.
·
Traffic decreases
Duplicate
content not only just affects the ranking of site, but it also decreases the
traffic. This is because less relevant results on search engines distracts
users and make them switch to some other site.
The bottom line is that content is the king
and if you want to obtain good ranking and traffic then you must ask SEO company in Manhattan
to work on it.
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