Impact of duplicate content on SEO rankings

“Content that appears on more than one URL is duplicate content,” said Google’s Matt Cutts. Using thin and duplicate content on sites proves to be fatal for SE rankings because Google disapproves this practice. It penalizes the site and does not provide it ranking in SERPs.

Duplicate content leads to-

·         Negative user experience

Google algorithms keep on changing to provide better experience to users. Google purpose behind appreciating relevant and fresh content is to provide relevant search results to users. This is because reading same content every time annoys users and leaves a negative impact on them.

·         Affects search engine rankings

Matt Cutts said that duplicate content was used to manipulate rankings. To stop this, they made appropriate adjustments in the indexing. As a result, the ranking of the sites dropped down in SERPs or removed from the Google index.

·         Affects brand credibility

Readers do share high-quality content, which puts positive impact on the brands image. Publishing of duplicate information affects brand credibility.

·         Search Engines gets confused

Positing of duplicate information makes things hard for search engines, as they cannot easily filter through various sources to find the original source.

·         Difficult for direct link metrics

Duplicate content across domains make things difficult for search engines. This is because they find it difficult to direct the link metrics (page rank, trust, anchor texts, etc.) of your site to a single page. Hence, optimization of website and publishing of fresh content is essential.

·         Traffic decreases

Duplicate content not only just affects the ranking of site, but it also decreases the traffic. This is because less relevant results on search engines distracts users and make them switch to some other site.

The bottom line is that content is the king and if you want to obtain good ranking and traffic then you must ask SEO company in Manhattan to work on it.

Do you know the difference between SEO and reputation management? Here’s the guide!

Two vital digital marketing techniques implied by most of the businesses today are search engine optimization and online reputation management. These techniques help increase online visibility, gain more traffic, improve reputation and revenue.

Many IT companies provide wide range of digital marketing techniques. The prime ones that are applied to increase online visibility are SEO and onlinereputation management in Manhattan.

Despite of its tremendous use and benefits still many people are not aware of the difference between the two or consider both the techniques the same. The following points will illustrate the difference between SEO and ORM:

Priorities

While implementing search engine optimization technique two prime things on which emphasis is laid include SERP rankings and traffic. Marketers to gain high ranking for website on SERP use variety of tools and techniques. Keyword research, link building, Meta tags, titles, content optimization, and social media marketing are to name a few search engine optimization techniques.

On the other hand, while implementing online reputation management professionals lay emphasis on improving a brand’s reputation. ORM professionals work to enhance business image on internet. They use various tools for this purpose.

Effect on lead generation

Search engine optimization has a direct effect on the lead generation while reputation management has an indirect effect.

Traffic coming on the site is influenced via keywords, titles, Meta tags, content, social media marketing, and link building strategies of search engine optimization. More the traffic more is the lead generation of a website.

Businesses with good online reputation gain more traffic and leads. Customers likely get attracted towards those sites that have good reputation in market. Moreover, they make purchases from only those companies that have good repute in market. Thus, it is an indirect effect as it encourages visitor to consider the particular company and make purchases.

Content optimization

The use of content in both the strategies SEO and ORM is different. Search engine optimization uses content to get better ranks on SERPs, while ORM uses content to push negative information down and increase positive information about a brand on internet.

Purpose

Search engine optimization’s purpose is to engage more and more people towards a brand. Online reputation management purpose is to tell good things about the business to people.

Bottom line

Both SEO and ORM have its own benefits. Overall, these both techniques help get high SERP ranking, increased traffic, improve image online, and improved lead generation.

Stay ahead from your competitors by implementing an effective SEO campaign

Search engine optimization is a way by which the websites improve their ranking in search indexes. Improved ranking in the search indexes help websites in getting high quality traffic as well as enhanced visibility. SEO is further described into two sub categories that are called as white hat techniques as well as black hat techniques. White hat techniques are ethical and authentic techniques that popular search engines accept with open hearts.

In addition to this, black hat techniques are techniques that are implemented in order to endorse a website or blog. However, search engines do not agree to these techniques, therefore, the businesses should implement the techniques, which may sound authentic. In order to do so one must find a reputed  New York City SEO Company that makes use of ethical as well as effective seo techniques in order to take your website up in the search results.

The content of the website has a major role to play in improving its ranking. Make sure that the content in unique, original and meaningful. It should provide significant information to the users reading content. However, only the professionals can write informative content for your website. Therefore, it would be a fair idea to avail services of a company that has huge experience and expertise in implementing seo campaigns successfully.

The usage of appropriate keywords is of core importance in the entire search engine optimization process.  It is necessary to use relevant keywords and phrases in the website content as well as in the content written for the website. For example, the professionals write keyword enriched content for the websites. Doing so will help in improving ranking of the site.

In addition to this, the experts also write descriptions for the websites. Concise, keyword enriched and meaningful description will surely help you in fulfilling your business objectives. Once your website goes live, you should write articles and blogs for your site and submit those articles and blogs to reputed submission websites.  Such directory submissions help in enhancing visibility of the websites on the web that simultaneously increase traffic for the sites.

Getting back links from reputed websites is important for implementing seo campaigns effectively. Such links you can get through article and blog postings. Only the experienced companies can implement these techniques effectively and efficiently. Therefore, make a thorough search on the web to find a company that has ability to take your website up in the results by implementing a seo campaign.

Major mistakes to avoid when running PPC ad campaign

Online advertising is must in current digital age. Adhering latest marketing techniques to be top in the league of competition is necessary. Often while running a PPC campaign mistakes are ought to occur, which can cost expensive.

Following are few mistakes avoided and best practice followed by PPC Management Company in Manhattan, or elsewhere when running a PPC campaign-

Bidding

MISTAKE-Not clear with the budget before running a campaign can cost highly expensive for a business.

BEST PRACTISE- Setting a budget beforehand a campaign goes live is must. Mapping out cost of campaign will help clear the goals and keep the cost in budget.

Keyword selection

MISTAKE-Miss out to do keyword research makes business loose its potential customers.

BEST PRACTISE- Selecting keywords right is necessary for making a campaign successful. The keywords should be business centric and focus on targeted audience. Use appropriate tools for searching right keywords that brings good traffic on site.

Geographical targeting

MISTAKE- Running a campaign without researching the market is biggest blunder. Campaign should be targeting right audience. With right audience here, I mean that can become loyal customers.

BEST PRACTISE- Targeting audience nationally increases competition, whereas targeting locally provides better opportunity to earn more customers interest. Hence, geographical targeting helps in developing brand awareness.

Ad design

MISTAKE- Missing call to actions or definite landing page URL will lose targeted audience focus.

BEST PRACTISE- For displaying ads accurately, necessary calls to actions are must to be introduced. This will bring right searchers to your ad making it more customers centric.

Landing page design

MISTAKE- Making user spend their time in searching your brand, its contact information, product or service loses their interest and make them pick your competitors.

BEST PRACTISE- Landing pages should display call to actions within seconds. These should highlight product service and details, so that customers do not have waste their time searching about your brand information on website. This will allow customers to choose you over your competitors.

Negative keyword monitoring

MISTAKE-Not monitoring keywords brings irrelevant searchers to your website that generates no leads.

BEST PRACTISE-Checking AdWords daily is must in order to find whether the keywords are approaching right audience or not.