Impact of duplicate content on SEO rankings

“Content that appears on more than one URL is duplicate content,” said Google’s Matt Cutts. Using thin and duplicate content on sites proves to be fatal for SE rankings because Google disapproves this practice. It penalizes the site and does not provide it ranking in SERPs.

Duplicate content leads to-

·         Negative user experience

Google algorithms keep on changing to provide better experience to users. Google purpose behind appreciating relevant and fresh content is to provide relevant search results to users. This is because reading same content every time annoys users and leaves a negative impact on them.

·         Affects search engine rankings

Matt Cutts said that duplicate content was used to manipulate rankings. To stop this, they made appropriate adjustments in the indexing. As a result, the ranking of the sites dropped down in SERPs or removed from the Google index.

·         Affects brand credibility

Readers do share high-quality content, which puts positive impact on the brands image. Publishing of duplicate information affects brand credibility.

·         Search Engines gets confused

Positing of duplicate information makes things hard for search engines, as they cannot easily filter through various sources to find the original source.

·         Difficult for direct link metrics

Duplicate content across domains make things difficult for search engines. This is because they find it difficult to direct the link metrics (page rank, trust, anchor texts, etc.) of your site to a single page. Hence, optimization of website and publishing of fresh content is essential.

·         Traffic decreases

Duplicate content not only just affects the ranking of site, but it also decreases the traffic. This is because less relevant results on search engines distracts users and make them switch to some other site.

The bottom line is that content is the king and if you want to obtain good ranking and traffic then you must ask SEO company in Manhattan to work on it.

Do you know the difference between SEO and reputation management? Here’s the guide!

Two vital digital marketing techniques implied by most of the businesses today are search engine optimization and online reputation management. These techniques help increase online visibility, gain more traffic, improve reputation and revenue.

Many IT companies provide wide range of digital marketing techniques. The prime ones that are applied to increase online visibility are SEO and onlinereputation management in Manhattan.

Despite of its tremendous use and benefits still many people are not aware of the difference between the two or consider both the techniques the same. The following points will illustrate the difference between SEO and ORM:

Priorities

While implementing search engine optimization technique two prime things on which emphasis is laid include SERP rankings and traffic. Marketers to gain high ranking for website on SERP use variety of tools and techniques. Keyword research, link building, Meta tags, titles, content optimization, and social media marketing are to name a few search engine optimization techniques.

On the other hand, while implementing online reputation management professionals lay emphasis on improving a brand’s reputation. ORM professionals work to enhance business image on internet. They use various tools for this purpose.

Effect on lead generation

Search engine optimization has a direct effect on the lead generation while reputation management has an indirect effect.

Traffic coming on the site is influenced via keywords, titles, Meta tags, content, social media marketing, and link building strategies of search engine optimization. More the traffic more is the lead generation of a website.

Businesses with good online reputation gain more traffic and leads. Customers likely get attracted towards those sites that have good reputation in market. Moreover, they make purchases from only those companies that have good repute in market. Thus, it is an indirect effect as it encourages visitor to consider the particular company and make purchases.

Content optimization

The use of content in both the strategies SEO and ORM is different. Search engine optimization uses content to get better ranks on SERPs, while ORM uses content to push negative information down and increase positive information about a brand on internet.

Purpose

Search engine optimization’s purpose is to engage more and more people towards a brand. Online reputation management purpose is to tell good things about the business to people.

Bottom line

Both SEO and ORM have its own benefits. Overall, these both techniques help get high SERP ranking, increased traffic, improve image online, and improved lead generation.